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SYNTAX finalizes comprehensive branding, design and web development projects for Dar Al Omran
Amman, Tuesday, September 16, 2003.
SYNTAX, the branding, information and digital architects, today announced that it finalized a set of comprehensive corporate branding, design and web development projects for Dar Al Omran (www.daralomran.com ), one of the Middle East¹s leading architectural and engineering firms.
Dar Al Omran, founded 1979, has built a strong reputation across the region in the fields of architectural design, engineering consulting and planning. With offices in Amman, Beirut and Riyadh, the company serves clients in 15 countries and today employs 200 professionals, led by prominent architecture and engineering pioneers, among them architect Rasem Badran, winner of the 1997 Agha Khan Award.
Renamed as Dar Al Omran in 2000, the company commissioned SYNTAX to thoroughly research its brand, develop a new corporate design image and develop marketing materials and websites.
SYNTAX's services included brand auditing and focusing, logotype upgrading, corporate design standards for print and digital media, corporate brochures and comprehensive web site development.
³Dar Al Omran's name has always stood for excellent architecture that is sensitive to people¹s needs and their cultural context. For us, thechallenge was how to preserve this positive brand reputation, while also emphasising that Dar Al Omran has evolved into multidisciplinary architectural and engineering company, said SYNTAX CEO, Ahmad Humeid.
As a company founded by people with architectural backgrounds and employing a number of talented architects and designers, SYNTAX was well positioned to understand Dar Al Omran¹s brand and help it meet the challenges of presenting an upgraded corporate image and its impressive body of work to a rapidly changing marketplace,² Humeid added.
The design team working on this project over the course of the past 18 month was lead by SYNTAX senior designer Yazan Doughan.
About Dar Al Omran
DAR AL OMRAN is a multidisciplinary planning, architecture and engineering consulting firm serving clients all over the world with a focus on the Middle East.
DAR AL OMRAN is professionally and ethically committed to design inspiring built environments and creative solutions that stem from their time, place and cultural contexts.
DAR AL OMRAN believes that through its work it contributes to its clients' success and to the enhancement of the built and social environments for the benefit of the whole community.
About SYNTAX
SYNTAX is a strategic design and digital solutions company that helps its clients create strong brands and identities, communicate their messages to audiences, and interact effectively with customers and the community.
SYNTAX combines a flexible, integrated set of creative and consulting disciplines, a process-oriented work approach and deep understanding of technology to deliver robust business and communications solutions.
Defining itself as a "brand, information and digital architect", SYNTAX is focused on creating engaging brand and user experiences across media and across platforms. SYNTAX operates on 3 main levels:
 Branding: SYNTAX helps its clients create marks of excellence for their products, services and organization.
Information: Enabling organizations to communicate intelligently with their audience, across media and across cultures.
Interaction: Utilizing the power of interactive digital media and the internet to interact effectively with customers and communities and streamline communications and operations.
Through its Brand-Inform-Interact philosophy, SYNTAX helps its clients launch innovative products, services and business initiatives. SYNTAX's services cover strategic consulting, design and technology implementation.
The company works with a wide range of local, regional and international clients ranging from start-ups to established corporations. The company has established a number of industry specific practices for technology and internet businesses and non-profit/non-governmental organization.
For more information:
Ahmad Humeid, CEO, SYNTAX
ahmad@syntaxdigital.com
Telephone 962 6 4612 834
www.syntaxdigital.com
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