SYNTAX: brand, information and digital architects

SYNTAX Digital launches Jordan¹s first web cam

Amman, 5 January, 2001

SYNTAX Digital, ( www.syntaxdigital.com ) has launched Jordan¹s first 24 hour
web camera as part of its 2001 new year¹s celebrations. The camera sends a
live picture every 5 minutes from Amman, the Jordanian capital, to the
company¹s web site (the web cam can be accessed at
www.syntaxdigital.com/happy2001/cam.htm ).

The company, a digital solutions and branding specialist, has pioneered the
field of internet solutions in Jordan and the Middle East since 1995 and has
transformed itself into a multicultural, multidisciplinary firm with a
presence in both New York City and Berlin.

Jordan is fast becoming a regional hub for information technology and is
witnessing the birth of a vibrant digital community. "SYNTAX Digital is part
of this scene and we decided to give Amman its first real web cam for the
new year," said Ahmad Humeid, CEO and co-founder of SYNTAX Digital.

The camera points at an interesting scene of Amman¹s skyline, showing one of
the city's tallest office towers currently being built and parts of the
Amman Grand Hayat hotel.

"We¹re lucky to have this view from our offices and we wanted to share this
with people around the world," said Humeid.

About SYNTAX
SYNTAX is a strategic design and digital solutions company that helps its clients create strong brands and identities, communicate their messages to audiences, and interact effectively with customers and the community.

SYNTAX combines a flexible, integrated set of creative and consulting disciplines, a process-oriented work approach and deep understanding of technology to deliver robust business and communications solutions.

Defining itself as a "brand, information and digital architect", SYNTAX is focused on creating engaging brand and user experiences across media and across platforms. SYNTAX operates on 3 main levels:

Branding: SYNTAX helps its clients create marks of excellence for their products, services and organization.

Information: Enabling organizations to communicate intelligently with their audience, across media and across cultures.

Interaction: Utilizing the power of interactive digital media and the internet to interact effectively with customers and communities and streamline communications and operations.

Through its Brand-Inform-Interact philosophy, SYNTAX helps its clients launch innovative products, services and business initiatives. SYNTAX's services cover strategic consulting, design and technology implementation.

The company works with a wide range of local, regional and international clients ranging from start-ups to established corporations. The company has established a number of industry specific practices for technology and internet businesses and non-profit/non-governmental organization.

For more information:
Ahmad Humeid, CEO, SYNTAX
ahmad@syntaxdigital.com

Telephone 962 6 4612 834
www.syntaxdigital.com