SYNTAX: brand, information and digital architects

SYNTAX Digital designs state-of-the-art user experience for Arab Bank's Internet banking,

Amman, Thursday, August 17, 2000, 2000.

SYNTAX Digital, ( www.syntaxdigital.com ) the multidisciplinary e-Solutions company, today announced that it has provided the Arab Bank with a package of high-end user interface design services for the launch of the bank's internet banking service. "The user interface of the Arab Bank's Internet Banking service will set new standards in user friendliness and visual quality," said Ahmad Humeid. "Our design solution compliments the excellent technical solution adopted by the Arab Bank," he added.

The Arab Bank was one of the first banks in the region to launch a corporate web site in 1996.

"User expectations on the web are constantly rising regarding what they want from their online experience in terms of functionality and user friendliness. The Arab Bank has always been a leader in introducing new technologies to serve its customers and we are proud to be able to provide this institution with our user-centric interactive design services. "

The project was handled in cooperation with BROKAT Infosystems, the leading supplier of software for secure E-Banking and e-Business solutions and the alliance of STS/Zeine two Jordanian IT and software solutions providers.

SYNTAX Digital's design approach emphasizes presenting users of sophisticated web applications with a robust, engaging experience. "Our team of information architects, designers and engineers thoroughly analyze the interface of an application from the user's point of view, taking into consideration information design, navigation, online help and branding to arrive at the optimum interactive design solution," said Rasha Tarazi, SYNTAX Digital's Executive Creative Director. "Our work with the Arab Bank has been the perfect example of how design and technology can be fused to enhance the customer's experience," she added.

About the Arab Bank
Arab Bank, established in Jerusalem on 21st of May 1930, is now a leading international institution with around 400 branches world-wide, a consistent record of profitability and an unequalled reputation for prudence and reliability. Arab Bank is the largest privately owned and most geographically widespread Arab institution in the world. The bank has always played a major role in trade and project financing in all its areas of operation. An equally strong commitment to prudent management has guaranteed the Arab Bank to an unbroken record of profitability without hampering its dynamic expansion, both geographically and into new service areas as well as it enthusiastic adoption of the latest in technology for both management and customer services.

About SYNTAX
SYNTAX is a strategic design and digital solutions company that helps its clients create strong brands and identities, communicate their messages to audiences, and interact effectively with customers and the community.

SYNTAX combines a flexible, integrated set of creative and consulting disciplines, a process-oriented work approach and deep understanding of technology to deliver robust business and communications solutions.

Defining itself as a "brand, information and digital architect", SYNTAX is focused on creating engaging brand and user experiences across media and across platforms. SYNTAX operates on 3 main levels:

Branding: SYNTAX helps its clients create marks of excellence for their products, services and organization.

Information: Enabling organizations to communicate intelligently with their audience, across media and across cultures.

Interaction: Utilizing the power of interactive digital media and the internet to interact effectively with customers and communities and streamline communications and operations.

Through its Brand-Inform-Interact philosophy, SYNTAX helps its clients launch innovative products, services and business initiatives. SYNTAX's services cover strategic consulting, design and technology implementation.

The company works with a wide range of local, regional and international clients ranging from start-ups to established corporations. The company has established a number of industry specific practices for technology and internet businesses and non-profit/non-governmental organization.