SYNTAX: brand, information and digital architects

SYNTAX Digital announces first specialized Dot-com development practice for the Middle East

Saturday, May 23, 2000

SYNTAX Digital, the multidisciplinary e-Solutions company has announced the launch of its Dot-com development practice to serve the fast growing e-business sector in the Middle East. SYNTAX Digital has developed this practice, the first of its kind for the Middle East, to provide an integrated set of strategic, creative and technical services for fast moving internet startups and e-business spin-offs of established corporations.

The internet market in the Middle East has recently witnessed rapid development, with US, European and local companies announcing a myriad of new products and services targeted at the region. A sharp increase in investment activities in the internet sector has also been noted in the past 3 months. Well funded e-commerce, content and wireless initiatives are being launched signalling the emergence of the Middle East as a major internet market in the near future.

SYNTAX Digital has been involved in building numerous Dot-com projects over the last 18 months, both in the US and Middle East. The company's strategy and design focused approach ensures that strategy, branding, user experience and technical infrastructure are addressed as equally important and interconnected aspects of any e-business initiative. The company's Middle East localization experience is also integrated in the new Dot-com practice, especially with the increasing use of Arabic as the main language of Middle East sites.

"We are extremely excited about the prospects of the internet market in the region. The demand for our services and solutions has increased tremendously and the sophistication of assignments is on the rise," said Ahmad Humeid, CEO of SYNTAX Digital.

"Our rapid phototyping and user experience development services are perfectly attuned to the ever-evolving dot-com space. We bring our Dot-com clients in the Middle East insight, domain experience and implementation capabilities to help them form a solid basis for confident growth and success."

SYNTAX Digital's Dot-com practice will also leverage the company's presence in the US and European markets. "The US and Europe are obviously ahead in the game. Being present in those markets adds depth and insight to our offering in the Middle East. We have always felt that our clients appreciate that SYNTAX Digital brings a global, progressive outlook to the table and we intend to continue doing that," said Humeid.

As part of its Middle East Dot-com practice, SYNTAX Digital also intends assisting promising internet ventures with forging strategic relationships with partners and investors in the Middle East. Being involved in the regional internet scene since 1996 enables SYNTAX Digital to have a unique view of the key players and trends in the market and thus offer its clients the right connections and strategic advice.

About SYNTAX
SYNTAX is a strategic design and digital solutions company that helps its clients create strong brands and identities, communicate their messages to audiences, and interact effectively with customers and the community.

SYNTAX combines a flexible, integrated set of creative and consulting disciplines, a process-oriented work approach and deep understanding of technology to deliver robust business and communications solutions.

Defining itself as a "brand, information and digital architect", SYNTAX is focused on creating engaging brand and user experiences across media and across platforms. SYNTAX operates on 3 main levels:

Branding: SYNTAX helps its clients create marks of excellence for their products, services and organization.

Information: Enabling organizations to communicate intelligently with their audience, across media and across cultures.

Interaction: Utilizing the power of interactive digital media and the internet to interact effectively with customers and communities and streamline communications and operations.

Through its Brand-Inform-Interact philosophy, SYNTAX helps its clients launch innovative products, services and business initiatives. SYNTAX's services cover strategic consulting, design and technology implementation.

The company works with a wide range of local, regional and international clients ranging from start-ups to established corporations. The company has established a number of industry specific practices for technology and internet businesses and non-profit/non-governmental organization.

For more information:
Ahmad Humeid, CEO, SYNTAX
ahmad@syntaxdigital.com