SYNTAX: brand, information and digital architects

SYNTAX Digital adopts open source technologies to develop e-business applications

Saturday, May 3, 2000.

SYNTAX Digital, the multidisciplinary e-Solutions company, announced that it has adopted a number of open source internet technologies for the development of various key e-business projects.

Among the technologies chosen for the development of some of its recent assignments are Linux as a server OS, MySQL as a database platform and PHP3 as a server-side scripting language. Together, these technologies enable SYNTAX Digital to deploy robust e-business solutions, drawing on the vast resources of the web's open source community.

"We were able to move these technologies from the domain of experimentation to actual utilization in our client assignments in a relatively short period which encouraged us to expand our in-house technical capabilities ," said Ahmad Humeid, co-founder and CEO of SYNTAX Digital.

The company, a strategy and user experience led firm, maintains a neutral attitude towards technology options for the deployment of e-business solutions and web applications. "With the ever increasing variety and sophistication of such options for each functionality, we prefer choosing a particular platform or development environment based on the exact needs of the client and the appropriateness of the tool for the job," Humeid added.

SYNTAX Digital's increasing involvement with dot-com startups and established players is driving the development of a range of internet tools, especially in the field of content management, community building and database applications. Such tools are in high demand as part of the comprehensive internet solutions the company develops, that encompass strategy, user experience development, branding and marketing.

About SYNTAX
SYNTAX is a strategic design and digital solutions company that helps its clients create strong brands and identities, communicate their messages to audiences, and interact effectively with customers and the community.

SYNTAX combines a flexible, integrated set of creative and consulting disciplines, a process-oriented work approach and deep understanding of technology to deliver robust business and communications solutions.

Defining itself as a "brand, information and digital architect", SYNTAX is focused on creating engaging brand and user experiences across media and across platforms. SYNTAX operates on 3 main levels:

Branding: SYNTAX helps its clients create marks of excellence for their products, services and organization.

Information: Enabling organizations to communicate intelligently with their audience, across media and across cultures.

Interaction: Utilizing the power of interactive digital media and the internet to interact effectively with customers and communities and streamline communications and operations.

Through its Brand-Inform-Interact philosophy, SYNTAX helps its clients launch innovative products, services and business initiatives. SYNTAX's services cover strategic consulting, design and technology implementation.

The company works with a wide range of local, regional and international clients ranging from start-ups to established corporations. The company has established a number of industry specific practices for technology and internet businesses and non-profit/non-governmental organization.

For more information:
Ahmad Humeid, CEO, SYNTAX
ahmad@syntaxdigital.com