SYNTAX: brand, information and digital architects

SYNTAX Digital provides Arabia.com with interactive design services

Saturday, April 22, 2000.

SYNTAX Digital, the multidisciplinary e-Solutions company, today announced that it provided Arabia.com with a wide range of user interface and interactive design services.

Arabia.com, the leading Arab Internet network, has successfully developed and launched a number of new services and on its site ( www.arabia.com ), including an advanced search engine, personalized services and local portals for both Egypt and Jordan. SYNTAX Digital was commissioned to design a new look and web user interface of Arabia.com and its these services.

"We have worked closely with Arabia.com's management and technical teams to compliment their leading interactive properties with a highly engaging and robust user experience that highlights the depth and breadth of Arabia.com's services and features," said Ahmad Humeid, CEO of SYNTAX Digital.

The new user interface of Arabia.com features a completely bilingual interface, giving Arab users the choice of using the service in English or Arabic.

"Arabia.com is at the forefront of today's rapidly growing Arabic internet market and we are delighted to work with them to meet the growing customer expectations in the region and around the world." added Humeid.

The work done for Arabia.com is part of SYNTAX Digital's growing involvement in the Middle East internet market which has recently witnessed rapid development. US, European and local companies are announcing a myriad new products and services targeted at the region. A sharp increase in investment activities in the internet sector has also been noted in the last 3 months. Well funded e-commerce, content and wireless initiatives are being launched signalling the emergence of the Middle East as a major internet market in the near future.

About SYNTAX
SYNTAX is a strategic design and digital solutions company that helps its clients create strong brands and identities, communicate their messages to audiences, and interact effectively with customers and the community.

SYNTAX combines a flexible, integrated set of creative and consulting disciplines, a process-oriented work approach and deep understanding of technology to deliver robust business and communications solutions.

Defining itself as a "brand, information and digital architect", SYNTAX is focused on creating engaging brand and user experiences across media and across platforms. SYNTAX operates on 3 main levels:

Branding: SYNTAX helps its clients create marks of excellence for their products, services and organization.

Information: Enabling organizations to communicate intelligently with their audience, across media and across cultures.

Interaction: Utilizing the power of interactive digital media and the internet to interact effectively with customers and communities and streamline communications and operations.

Through its Brand-Inform-Interact philosophy, SYNTAX helps its clients launch innovative products, services and business initiatives. SYNTAX's services cover strategic consulting, design and technology implementation.

The company works with a wide range of local, regional and international clients ranging from start-ups to established corporations. The company has established a number of industry specific practices for technology and internet businesses and non-profit/non-governmental organization.

For more information:
Ahmad Humeid, CEO, SYNTAX
ahmad@syntaxdigital.com