SYNTAX: brand, information and digital architects

SYNTAX provides comprehensive branding and design services for Jordan's Information and Communications Technology Forum

Amman, September 30, 2002

With the high profile launch of the Jordan Information and Communication Technology Forum today, SYNTAX, the leading strategic design and digital solutions company has announced the completion of ICT Forum's branding and design project. SYNTAX was selected last July as the ICT Forum's branding and design partner to provide a comprehensive range of services including
the creation of corporate design and branding system, information and document design, stage design, signage, advertising design as well as web site and digital media development.

Over 900 delegates from all over the world have converged in Amman to attend the Jordan ICT Forum, a two day event on September 30 to October 1, 2002. The Forum, Jordan's highest profile technology gathering, is held under the patronage of His Majesty King Abdullah II and features, amongst others, prominent international speakers such as Dr. Craig Barrett, CEO of Intel Corporation and John Gage, Chief Researcher, Sun Microsystems.

The Forum's identity revolves around the tagline "Jordan E-merges", signifying the Kingdom's evolution over the past few years into a dynamic technology destination.

"We are very excited about this project's impact. Working for the technology sector is one of our core strengths and this project has utilized the full spectrum of our disciplines. We see ourselves both as a design and technology company and we are part of the evolution the Forum is showcasing," said Ahmad Humeid, CEO of SYNTAX.

In record time, SYNTAX developed a distinctive, coherent visual language for the Forum, which was applied on wide range of traditional and digital media.

The ICT Forum project brought together a multidisciplinary team including
designers, architects, programmers, digital media designers as well as printing, production and manufacturing vendors and specialists. The team was led by Ahmad Humeid as Design Director, Yazan Doughan as Senior Designer and Toujan Atari as Project Manager.

SYNTAX had also been acting as design partner for Jordan's IT Association (int@j) as well as a number of prominent Jordanian, regional and international technology clients.

ABOUT THE JORDAN ICT FORUM
The Jordan ICT Forum is the Kingdom's premier international information and communications technology (ICT) industry event held under the patronage of His Majesty King Abdullah II. The Forum serves as a platform to showcase Jordan's efforts and achievements in building a vibrant industry to develop export-oriented ICT products and services. The Forum provides a channel through which Jordan's strategic ICT development initiative, REACH, is presented to stakeholders and potential partners. The REACH Initiative, launched in 1999 at the request of His Majesty King Abdullah II, is a dynamic national strategy for Jordan to develop its ICT services sector and outlines opportunities which can be maximized. It outlines a decisive national plan, assessed and adjusted yearly, specifying actions now being implemented-by the private sector, the government and other stakeholders in order for Jordan to continue to build a thriving knowledge-based economy.

Jordan is currently in its third iteration of REACH.

www.JordanICTForum.com

About SYNTAX
SYNTAX is a strategic design and digital solutions company that helps its clients create strong brands and identities, communicate their messages to audiences, and interact effectively with customers and the community.

SYNTAX combines a flexible, integrated set of creative and consulting disciplines, a process-oriented work approach and deep understanding of technology to deliver robust business and communications solutions.

Defining itself as a "brand, information and digital architect", SYNTAX is focused on creating engaging brand and user experiences across media and across platforms. SYNTAX operates on 3 main levels:

Branding: SYNTAX helps its clients create marks of excellence for their products, services and organization.

Information: Enabling organizations to communicate intelligently with their audience, across media and across cultures.

Interaction: Utilizing the power of interactive digital media and the internet to interact effectively with customers and communities and streamline communications and operations.

Through its Brand-Inform-Interact philosophy, SYNTAX helps its clients launch innovative products, services and business initiatives. SYNTAX's services cover strategic consulting, design and technology implementation.

The company works with a wide range of local, regional and international clients ranging from start-ups to established corporations. The company has established a number of industry specific practices for technology and internet businesses and non-profit/non-governmental organization.