SYNTAX: brand, information and digital architects

SYNTAX Digital develops brand identity and website for pioneering Jordanian eCommerce venture, Mozaiic

Amman, Tuesday, March 26, 2002

SYNTAX Digital, the strategic design and digital solutions company, has today announced the launch of Mozaiic.com (www.mozaiic.com), the new eCommerce website developed for Mozaiic, a Jordanian eCommerce venture.

Mozaiic.com was developed as part of a pioneering strategy to expose the world to the rich diversity and artistic talent of Jordan's handcrafts and heritage industries.

Featuring diverse product categories such as mosaics, pottery and ceramics, biblical handicrafts, Bedouin handicrafts and ornamented ostrich eggs, the website's design reflects the different, yet interconnected heritage and crafts of Jordan.

SYNTAX Digital created brand identity and website designs that reflect the diversity and exceptional character of the products featured on the site. SYNTAX equipped the website with eCommerce technologies to facilitate easy and secure payment Processing.

SYNTAX also developed a full set of online and offline marketing tools to promote the website, and to create awareness of the rich Jordanian heritage and the important role that Mozaiic will play in promoting it worldwide.

About Mozaiic.com
Mozaiic.com was established as a gateway to the rich cultures of the Middle East, starting with Jordan. Through their unique and ethnic products that have been carefully selected to symbolize these cultures, they aim to promote the timeless value of the region's heritage as well as make it accessible to the rest of the world. Mozaiic.com hope that the site will not only cater to their customers with regards to product purchase, but will also serve to educate both customer and visitors.

About SYNTAX
SYNTAX is a strategic design and digital solutions company that helps its clients create strong brands and identities, communicate their messages to audiences, and interact effectively with customers and the community.

SYNTAX combines a flexible, integrated set of creative and consulting disciplines, a process-oriented work approach and deep understanding of technology to deliver robust business and communications solutions.

Defining itself as a "brand, information and digital architect", SYNTAX is focused on creating engaging brand and user experiences across media and across platforms. SYNTAX operates on 3 main levels:

Branding: SYNTAX helps its clients create marks of excellence for their products, services and organization.

Information: Enabling organizations to communicate intelligently with their audience, across media and across cultures.

Interaction: Utilizing the power of interactive digital media and the internet to interact effectively with customers and communities and streamline communications and operations.

Through its Brand-Inform-Interact philosophy, SYNTAX helps its clients launch innovative products, services and business initiatives. SYNTAX's services cover strategic consulting, design and technology implementation.

The company works with a wide range of local, regional and international clients ranging from start-ups to established corporations. The company has established a number of industry specific practices for technology and internet businesses and non-profit/non-governmental organization.

For more information:
Ahmad Humeid, CEO, SYNTAX
ahmad@syntaxdigital.com