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SYNTAX Digital develops interactive Internet site for the Information Technology Association of Jordan (int@j)

Amman, 7 June 2001

SYNTAX Digital
, ( www.syntaxdigital.com ), a provider of integrated design and digital media solutions, has announced the completion of a sophisticated digital community portal for INTAJ, the business association representing Jordan's emerging IT community.

The site (www.intaj.net), which will become the central hub for Jordan's technology companies, investors and other stakeholders, is based on an advanced database driven infrastructure that enables int@j to publish dynamic news and content, acquire and manage members online, maintain an up-to-date events calendars and provide information about the general business environment and level of IT development in Jordan.

The site also features online discussion forums, online votes and a newsletter system, with the aim of creating a platform for knowledge sharing and online community building activities.

The solution, architected, designed and developed by SYNTAX Digital, is fully web based, allowing int@j site administrators as well as Int@j members to manage their profiles online. This ensures that the site is always up to date with the latest industry news, press releases as well as accurate member profiles that reflect the member's latest capabilities, products and service offerings.

"Our aim was to create an interactive, community oriented and scalable site to enable Int@j to take its pioneering vision online," said Ahmad Humeid, CEO of SYNTAX Digital.

"As part of Jordan's IT community, we really had an insider's view of the industry, which pushed us to take a futuristic approach that ensures that Int@j takes full advantage of the internet as a marketing and interaction tool," he added.

About The Information Technology Association of Jordan - Int@j Established in May 2000, the mission of int@j (the Information Technology Association of Jordan), a voluntary non- profit, private organization is to effectively represent, promote, and advance the Jordanian software and IT services industry in the global market.

A year has passed since the inception of int@j, throughout which the association has successfully established itself as the representative and advocate of the Jordanian IT community, aggressively promoting the commercial development of the Jordanian IT sector as a whole and actively exposing its Member companies -now exceeding 70, as recognized players in the local, regional and global markets.


About SYNTAX

SYNTAX is a strategic design and digital solutions company that helps its clients create strong brands and identities, communicate their messages to audiences, and interact effectively with customers and the community.

SYNTAX combines a flexible, integrated set of creative and consulting disciplines, a process-oriented work approach and deep understanding of technology to deliver robust business and communications solutions.

Defining itself as a "brand, information and digital architect", SYNTAX is focused on creating engaging brand and user experiences across media and across platforms. SYNTAX operates on 3 main levels:

Branding: SYNTAX helps its clients create marks of excellence for their products, services and organization.

Information: Enabling organizations to communicate intelligently with their audience, across media and across cultures.

Interaction: Utilizing the power of interactive digital media and the internet to interact effectively with customers and communities and streamline communications and operations.

Through its Brand-Inform-Interact philosophy, SYNTAX helps its clients launch innovative products, services and business initiatives. SYNTAX's services cover strategic consulting, design and technology implementation.

The company works with a wide range of local, regional and international clients ranging from start-ups to established corporations. The company has established a number of industry specific practices for technology and internet businesses and non-profit/non-governmental organization.

For more information:
Ahmad Humeid, CEO, SYNTAX
ahmad@syntaxdigital.com

Telephone 962 6 4612 834
www.syntaxdigital.com

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